1. Commit; believe in it more than anyone else, every day.
2. Enlightened self interest: share your profits, servant leader, discounted stock.
3. Motivate/challenge your partners constantly.
4. Communicate everything to your partners, then they care.
5. Appreciate everything your people do.
6. Celebrate successes, find humor in failures, have fun, campfire stuff.
7. Talk to the frontlines, and listen to your truck drivers.
8. Exceed your customer's expectations, satisfaction guaranteed.
9. Control your expenses better than your competition, be efficient.
10. Swim upstream, ignore convential wisdom.
On change: Stay in front of change. To succeed in this world you have to change all the time.